FINAT, the international association for self-adhesive label industry announced the winners of World Label Awards. The winner of the Offset line category is Austrian print company Marzek Etiketten for the label of Slovakian Frankovka modrá from Vinidi winery.

The judging for the World Label Awards was held last September, before the opening of the LabelExpo USA. The entries came from label associations across the globe. In addition to FINAT (Europe), entrees represented contributions from TLMI (USA), JFLP (Japan), LATMA (Australia) and SALMA. The judging process is fairly rigorous with each of the L8 associations nominating a representative judge under the chairmanship of Tony White. Each entry is scrutinised very carefully for printing excellence, design suitability and degree of difficulty by all the judges. It is precisely these criteria which FINAT meets at every judging session in their domestic competition which gives them the edge. The use of colours, the fineness of print and the technologies used to achieve the results are the main reasons why FINAT wins so many awards. The other fact is that due to the diversity of end user markets for which FINAT members provide services means that only the best of the best are selected for the WLA competition.
Gradually over the years, since the WLA competition began in 1991, the quality of the labels has increased considerably along with the increased complexity of the different techniques or procedures used to create the finished article. "A recent glance back into the archives proved that if the winners from the early 90's were to be submitted today they would not even get past the first selection process even in the FINAT domestic competition, says Tony White. "This is how far the label industry has progressed in the past few years."

Source: finat.com; Press release: whattheythink.com